HOLOCENE ORIGIN · FREE

Four questions. The story you’ve been sitting on.

Most founders have a better origin story than the one on their About page — they’re just too close to it to see it. Answer in your own words, like you’re talking to a friend. The more specific you get, the sharper this comes back.

What do you do now, and who's it for?

One line. Plain words — how you'd say it to a friend, not how your website says it.

Before this, what did your life look like — and what about it stopped feeling like yours?

The job that looked good on paper. The version of you everyone expected. 2–3 lines.

Then something got your attention and wouldn't let go — a question, a moment, a thing you saw. What was it?

Where were you? What happened? It doesn't have to be a lightning bolt — small moments count.

What's true about you now that the old you wouldn't believe?

How did building this change you? A line or two.